The Earthshot Prize: Promotional
December 2025
Adobe After Effects, Adobe Illustrator
The Earthshot Prize Promotional is a motion graphic concept that translates the organization’s ethos of urgent optimism into a refined, nature-driven visual system. Drawing from Earthshot’s existing brand language, the project uses the signature dot motif, rich textures, animated grain, and subtle illustration to balance elegance with environmental storytelling. This project marked my first deep dive into video editing and motion, challenging me to rethink hierarchy, rhythm, and flow while demonstrating how purposeful animation can extend a brand’s mission and emotional impact.
Storyboard
